Communicating what your brand offers, brand’s values and how you want customers to see you, can be challenging but that’s where a strategic branding process comes in. Hardy’s proven branding process helps you clarify who you are and how to share that with the world, ensuring everything from your communication to your business strategies are perfectly aligned.
Communicating what your brand offers, brand’s values and how you want customers to see you, can be challenging but that’s where a strategic branding process comes in. Hardy’s proven branding process helps you clarify who you are and how to share that with the world, ensuring everything from your communication to your business strategies are perfectly aligned.
We start with a deep dive into your industry, target audience, competitors, and existing branding. From there we conduct employee and/or customer surveys to verify the information we receive from our clients, you, as well as our research. All of the information we collect through this exploration process is then used as data to shape our recommended strategy for your company.
We craft a brand strategy that defines your brand pillars, values, and strategically positions you in the market. This strategy provides a clear framework for all your messaging and brand identity. It also ensures that your communication is consistent and effective across all channels. In short, we give you the words to say when someone asks what you do. These words are also used in marketing materials, onboarding and training new employees, as well as a tool for communicating your business at any time.
Design plays a crucial role in bringing your brand strategy to life. We use the strategy — all the words and emotions around your business — to craft your visual identity. This includes elements like your logo, color palette, fonts, and overall design style. All the design elements are outlined for you to then use for marketing, interior design, soft goods, vehicle wraps — anything you put your logo on. Not only does it look great, but it is consistently communicating your brand. No more guessing on what font or colors to use!
Now for the exciting part: revealing your new identity to the world! This stage is all about putting your brand strategy into action as we work together to plan the roll out of the new brand. This plan will include a timeline and action items to ensure your employees, clients and community are all informed on the business changes and why. We will also support your team in executing your brand’s identity across every facet of your business. From your website and external signage to packaging design and beyond. Our goal is to ensure that your brand’s identity, messaging, and values are communicated consistently and effectively.
Our branding process ensures that your brand is not just visually appealing, but also deeply connected with your audience, helping build brand trust, recognition, and lasting success — making your business more money.
Let’s connect to start the branding process today and help make your life easier!
Like our work, the Hardy Brands team is an embodiment of the perfect balance of strategy and creative. We’ve cultivated a team of certified brand specialists and strategists, designers, copywriters and marketing professionals who are ferocious about helping you succeed. We’re a Montana marketing agency that will constantly strive to improve your business.
As a branding, marketing and design agency, we partner with all types of businesses, from restaurants and breweries to building and real estate professionals, nonprofits to accountants and many others. Get a better idea of who we are and what we do by visiting our Work page.
