When it comes to building a brand, there are three key areas that, when they work together, empower you to own your brand, build strong bonds with your customers and reach your goals.
Think of you living out your brand as an adventure. Just like any great adventure you need to plan out your course and prepare for what’s ahead, that’s brand strategy. The next step is putting together your pack, in branding that’s your brand identity, like your logo, colors, and fonts. When you’re ready to hit the trail, it’s time for brand execution. Brand execution includes all the tools you use to draw attention to yourself and connect with others.
Brand strategy is a plan for making customers and employees fall in love with your business. Your strategy is a comprehensive plan that charts your course. It establishes your beliefs, values, and intentions to help you reach your goals. It is the foundation of all decisions you will make in the future. Brand strategy includes:
In branding, identity encompasses your logo system, colors, fonts, textures, and more. This is the “gear” you put in your pack. How those items look, their capabilities, and what they communicate about you are all part of your identity. They help you get the job done throughout your journey. Brand identity can include:
Brand execution is all about making your brand strategy and brand identity come to life in your employees’ and customer’s mind. This can be accomplished through various channels. Combine branding and interior design, web design, advertising, and social media. Do anything you can to introduce your customer to the brand or invite them to experience it.
Like our work, the Hardy Brands team is an embodiment of the perfect balance of strategy and creative. We’ve cultivated a team of certified brand specialists and strategists, designers, copywriters and marketing professionals who are ferocious about helping you succeed. We’re a Montana marketing agency that will constantly strive to improve your business.
As a branding, marketing and design agency, we partner with all types of businesses, from restaurants and breweries to building and real estate professionals, nonprofits to accountants and many others. Get a better idea of who we are and what we do by visiting our Work page.
