Originally known as Bridger Feeds, Bridger Animal Nutrition has been a trusted source for animal wellness for over forty years. Their team specializes in developing practical, personal wellness plans for happier, healthier, longer lives. They are fulfilled when they have used their knowledge to positively impact the animals and humans around them.
Recently, this long-standing establishment entered its newest chapter. After working for the company for many years, Kris Clawson purchased the business. Kris wanted to evolve her company for the future, while honoring its rich history. Hardy Brands worked with Bridger Animal Nutrition to do just this. We articulated their uniqueness, evolved their visual assets, and assisted in the launch of their rebrand.
Brand Strategy
Brand Identity
Brand Execution
Brand Launch
Bozeman, Montana
A brand that supports their mission of creating a safe space for their customers to explore alternative animal health options and sets Bridger Animal Nutrition up for success as they look to grow.
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Bridger Animal Nutrition was facing a consumer perception issue and wanted to re-educate the community on their offerings. Additionally, the animal care market has become increasingly crowded in the Valley, especially with the rise of direct-to-consumer marketplaces after the pandemic.
Our mission was to celebrate their heritage, clarify their offerings, increase awareness, and make animal wellness approachable to all.
Strategically message their approach to holistic care that cater to the individual animal's unique needs. Visually, we created a recognizable brand identity through a strong color palette, memorable illustration style, and logos inspired by old mills, feed bags, and cattle brands.
Hardy facilitated a multi-phase brand launch that considered everything from employee-owner training to the ‘why pay more’ signs. The first step was to train all leadership staff on the new strategy. By providing consistent language, their leadership team has the tools to communicate the brand to all employee-owners and customers, utilize it in hiring, and lean on it for business decisions. To support the high level of service T&C is known for, we created talking points, rack cards, and tools that empower employee-owners to answer questions customers may have.
The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.
The longest line you’ll see comes from a reel.
Big ideas are best discussed on the back of a pickup.
The team at Hardy Brands is so professional and fun to work with. I was initially interested in a new logo and discovered that I wanted to go full rebranding. It was a great experience and brought me closer to my business, my staff, and our customers. The process really gave me a better understanding of what I wanted our company to represent and the legacy that I wanted to continue. Our new rebranding, logo, colors, and the entire package we received, is exactly what I wanted, and so much more. I have continued to work with Hardy Brands after the launch as the team understands our business needs and has really enhanced our marketing. I cannot thank Hardy Brands enough.
