Life can be busy and chaotic, and health often gets pushed down on the priority list. Enter Encore, a nutritional supplement company that was founded on the belief that busy people deserve to have access to easy, delicious, nutritional beverages. Encore’s products not only improve health and well-being but are also transparent in ingredient sourcing. The brand feels inclusive and approachable to anyone wanting to make a positive change to their health.
Our branding process allowed us to validate assumptions about consumers' pain points and skepticism towards the supplement industry, as well as understand certain audiences that felt unseen, particularly parents. We took this insight and integrated it into our strategy, which was then weaved into packaging and a website.
Brand Strategy
Brand Identity
Packaging
Web
Los Angeles, CA
Encore is in its infancy stage in the market, but its packaging and e-commerce website are optimized for nationwide sales and future product expansion.
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Stand out in an overly saturated market and target busy consumers who are intimidated by nutritional supplements.
Position the brand as transparent, accessible, and encouraging to build confidence among busy individuals who don’t realize that daily nutrition is achievable through small, incremental changes.
Create a visual identity that utilizes colors that feel appetizing and approachable, and typography that feels clear and simple. Include a recognizable design language that differentiates product verticals and flavor profiles.
Hardy facilitated a multi-phase brand launch that considered everything from employee-owner training to the ‘why pay more’ signs. The first step was to train all leadership staff on the new strategy. By providing consistent language, their leadership team has the tools to communicate the brand to all employee-owners and customers, utilize it in hiring, and lean on it for business decisions. To support the high level of service T&C is known for, we created talking points, rack cards, and tools that empower employee-owners to answer questions customers may have.
The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.
The longest line you’ll see comes from a reel.
Big ideas are best discussed on the back of a pickup.
