Euphoria Wellness has been a trusted cannabis wellness partner in Montana for over 15 years. Throughout their journey, they've remained committed to understanding and supporting the diverse needs of their community. They take pride in offering one of Montana's most comprehensive cannabis product selections, carefully curated to match every preference and budget, because they believe quality wellness solutions should be accessible to all.
Brand Strategy
Brand Identity
Montana
The new brand identity perfectly captures Euphoria Wellness's commitment to personalized service through its abstract cannabis leaf logo, symbolizing that every customer's journey with cannabis is unique. The comprehensive brand strategy has helped position Euphoria Wellness as Montana's most welcoming and diverse cannabis retailer, reinforcing their reputation as an insightful, dependable guide for all customers, regardless of their experience level or needs.
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In a rapidly evolving cannabis market that includes a wide-range of customers, Euphoria Wellness needed to differentiate itself while emphasizing its longstanding commitment to personalized service and extensive product selection.
Develop a brand strategy and identity system that would reflect Euphoria Wellness' neighborly, inviting atmosphere while establishing them as Montana's most dependable and diverse cannabis retailer.
Through careful analysis of their market position and core values, we developed a brand strategy and identity that was centered around their passion for wellness through cannabis.
Hardy facilitated a multi-phase brand launch that considered everything from employee-owner training to the ‘why pay more’ signs. The first step was to train all leadership staff on the new strategy. By providing consistent language, their leadership team has the tools to communicate the brand to all employee-owners and customers, utilize it in hiring, and lean on it for business decisions. To support the high level of service T&C is known for, we created talking points, rack cards, and tools that empower employee-owners to answer questions customers may have.
The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.
The longest line you’ll see comes from a reel.
Big ideas are best discussed on the back of a pickup.
