Greener Pastures is a craft cannabis dispensary with locations in Bozeman, Big Sky and Missoula. As the cannabis industry grows, Greener Pastures wanted to make sure its brand communicated the care put into its product. While Greener Pastures focuses on research and development to produce all of the best products, what really sets the business apart from the competition is its focus on producing premium edibles.
We partnered with Greener Pastures for craft cannabis branding and craft cannabis packaging. Our scope included brand strategy, brand identity and brand execution. Our designers created a comprehensive packaging system that included custom packaging for chocolate bars, pre-roll tins, tincture bottles, gummy pouches and flower canisters.
Brand Strategy
Brand Identity Updates
Brand Execution
Packaging
Merchandise
Bozeman, Montana
Craft cannabis branding and craft cannabis packaging that communicates “elevated craft dispensary.”
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Strict government regulations limit how dispensaries can market and present themselves and their products.
Communicate through identity and packaging the care put into the products and position Greener Pastures as a craft cannabis dispensary.
Hand-drawn elements, use of premium paper and foil and a rich color palette communicate the elevated approach Greener Pastures takes with its products.
Hardy facilitated a multi-phase brand launch that considered everything from employee-owner training to the ‘why pay more’ signs. The first step was to train all leadership staff on the new strategy. By providing consistent language, their leadership team has the tools to communicate the brand to all employee-owners and customers, utilize it in hiring, and lean on it for business decisions. To support the high level of service T&C is known for, we created talking points, rack cards, and tools that empower employee-owners to answer questions customers may have.
The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.
The longest line you’ll see comes from a reel.
Big ideas are best discussed on the back of a pickup.
