When we first met Sherri, the owner, she told us “Most women have been wearing the wrong bra size their entire lives and don’t even know it.”
Suelto Boutique was started in downtown Bozeman in 2006. Sherri, a long-standing employee, was brought in as a partner in 2015 and then became the sole owner in 2020. Suelto curates a collection of intimate pieces, swimwear and sleepwear inclusive to individuals of all sizes and orientations – stocking 28-44 bands in A-M cups. They empower confidence and beauty through their products and provide an elevated approach to offering a personal shopping experience. Suelto also educates their customers to understand their ideal fit to feel more comfortable.
Brand Strategy
Brand Identity
Brand Execution
Bozeman, MT
Suelto’s brand is consistent with the lovely and curated nature of their products and is positioned to empower their clients with confidence in the fit and functionality of their pieces; every day, no matter the occasion.
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Stand out as an expert bra fitter and retailer of intimate pieces, swimwear and sleepwear in Bozeman’s competitive downtown.
Showcase the lovely nature of the brand, clarify offerings, and update the identity to appeal to both long time lovers of the brand and newcomers to the community.
Taking inspiration from the floral motif in the original logo we evolved it into a beautiful floral mark. The new color palette is elegant and warm and was inspired by Suelto's original purple hues as that was an important element to keep consistent.
Hardy facilitated a multi-phase brand launch that considered everything from employee-owner training to the ‘why pay more’ signs. The first step was to train all leadership staff on the new strategy. By providing consistent language, their leadership team has the tools to communicate the brand to all employee-owners and customers, utilize it in hiring, and lean on it for business decisions. To support the high level of service T&C is known for, we created talking points, rack cards, and tools that empower employee-owners to answer questions customers may have.
The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.
The longest line you’ll see comes from a reel.
Big ideas are best discussed on the back of a pickup.
