Security Title Company has been rooted in Montana since 1982. They have been the go-to title company for people buying and selling property in Gallatin, Madison and Park counties for decades. When they partnered with us, they were looking to create a clear brand strategy that would unite their team and communicate their value through brand identity. They also were looking to replace their old website with one that would better serve their customers and be a useful resource for their clients.
Brand Strategy
Brand Identity
Website Design and Development
Illustration
Brand Execution
Bozeman, Montana
A solid brand strategy with an identity system Security Title Company can use to help communicate its value to the community. A new website to help make it easy for people to walk through the process and get answers to their questions surrounding title insurance and escrow services.
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General confusion exists around what a title company does. Often, people don’t understand the value of title insurance and people don’t know they can choose their title company when selling a property.
Create a clear brand strategy to unite the Security Title Company team. Also, craft a brand identity that communicates the business’s longevity and dedication to the Southwest Montana community and provide them with tools, including a new website, to work towards their goals.
To clear this hurdle, we had to start by unpacking it, in easy-to-understand detail, what a title company does and how people can understand Security Title’s value as a long-standing, trusted company.
Hardy facilitated a multi-phase brand launch that considered everything from employee-owner training to the ‘why pay more’ signs. The first step was to train all leadership staff on the new strategy. By providing consistent language, their leadership team has the tools to communicate the brand to all employee-owners and customers, utilize it in hiring, and lean on it for business decisions. To support the high level of service T&C is known for, we created talking points, rack cards, and tools that empower employee-owners to answer questions customers may have.
The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.
The longest line you’ll see comes from a reel.
Big ideas are best discussed on the back of a pickup.
