Since 2008 Soultonix has helped pave the way for cannabis distribution in Montana. Soultonix focuses on providing small-batch craft cannabis with unique strains. Their commitment to high standards has not only stood the test of time but has earned them the status as a trusted brand within the industry. As a wholesaler, Soultonix distributes to dispensaries to provide quality products. Through their transparent and accessible approach, they facilitate a positive relationship between them and their partners. In doing this, Soultonix serves as passionate ambassadors that align the local cannabis community.
Brand Strategy
Brand Identity
Montana
Soultonix’s brand is consistent with the quality of their small-batch craft cannabis products and is positioned to be carried at dispensaries across the state.
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Since the legalization of cannabis, there has been a surge of new brands and business structures, such as wholesale distributors. Soultonix’s brand needed to stand out as a wholesale distributor while aligning internally with employees and externally with customers.
Create an intentional brand that better communicates who they are – from their wholesale partners down to the end user.
Showcase the grounded, yet uplifting feel of the brand in both strategy and visuals. Bring to life the adaptable, healing nature of the brand with a new butterfly logo paired with a warm and vibrant color palette that feels light and airy.
Hardy facilitated a multi-phase brand launch that considered everything from employee-owner training to the ‘why pay more’ signs. The first step was to train all leadership staff on the new strategy. By providing consistent language, their leadership team has the tools to communicate the brand to all employee-owners and customers, utilize it in hiring, and lean on it for business decisions. To support the high level of service T&C is known for, we created talking points, rack cards, and tools that empower employee-owners to answer questions customers may have.
The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.
The longest line you’ll see comes from a reel.
Big ideas are best discussed on the back of a pickup.
