The Riverhouse is a place where Big Sky locals and visitors alike are welcomed with a warm smile, a cold drink and a hearty helping of the best BBQ in Montana. Formerly known as The Gallatin Riverhouse Grill, they already had a successful restaurant model. Their team wanted to elevate their event venue to the same level of success. They came to Hardy in search of visual cohesion across both sides of the business.
Hardy helped determined a plan of action centered around owning the vibe and atmosphere that restaurant patrons already loved. We extended that same feeling into a brand strategy that worked for both the restaurant and the event venue. A new website was created to communicate everything The Riverhouse offers. It also serves as a useful tool for booking events and catering.
A beautiful view of the Gallatin River, lip-smacking Texas-style BBQ and a laid-back, no fuss setting provided the groundwork for a brand that better matches the experience.
Brand Exploration
Brand Strategy
Brand Positioning
Brand Identity
Naming
Photography
Copywriting
Website Design + Development
Menu Design
Big Sky, Montana
A refreshed brand that more accurately matches The Riverhouse experience and provides internal guidance on how to maintain the brand as the business evolves.
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While The Riverhouse restaurant had a clearly defined atmosphere and successful structure, the events side of the business did not mirror that.
Create brand cohesion between a successful, well-known restaurant and their lesser-known events venue.
Visuals that amplify the essence of The Riverhouse; a bold but warm color palette, gritty Western-style typography and photography championing the delicious food.
Hardy facilitated a multi-phase brand launch that considered everything from employee-owner training to the ‘why pay more’ signs. The first step was to train all leadership staff on the new strategy. By providing consistent language, their leadership team has the tools to communicate the brand to all employee-owners and customers, utilize it in hiring, and lean on it for business decisions. To support the high level of service T&C is known for, we created talking points, rack cards, and tools that empower employee-owners to answer questions customers may have.
The Bridger Brewing team wanted to be prepared to can and distribute its beer after opening its second location. AMS partnered with Bridger Brewing for packaging design concepts. The first step in the packaging process involved a strategy session in which the unique identity of each beer was explored and dissected. Several concepts were then sketched out. Once a concept was selected for each beer, custom illustrations were created for cans and boxes. The result is a full lineup of beers, each with its own design that is unique while still clearly a member of the Bridger Brewing brand.
The longest line you’ll see comes from a reel.
Big ideas are best discussed on the back of a pickup.
