Define and connect with your ideal customer. Establish a culture that rallies your team around your brand. Retain and recruit your ideal employees. Sell more of your products at a higher price. These are all things that brand strategy can help you accomplish. 

Have every asset you need–colors, fonts, logos, photo direction and much, much more–at the ready. Brand Identity communicates the value of your brand and connects with your audience.

Make your brand sticky in people’s minds so that they choose you. Identify the most effective ways to communicate with your ideal audience and connect with them. This includes web design, social media, advertising, interior design and anything else that helps people interact with your brand.